Embed Notice

Cars are a Product. You get in and press a button and off you go. You take it into a magic cave once a year and it gets Made Better. You drive into a magic house once a week and it gets fed by elves.

A bicycle is the opposite of a Product. You need to know how it works. You need to be able to fix it when the chain comes off. You repair it, and inflate tyres, and adjust it to you.

Cars are killing the planet and no one wants to ride bicycles because they get wet.