Indeed, Cloudflare is one major Big Tech company that *loves* the Fediverse.
They don't want to claim the network effect or a social graph.
What's it to them whether or not a social media site has a proprietary API or is based on open protocols?
The Fediverse creates demand for Cloudflare, especially when unexpecting spikes happen -- and instance operators suddenly have to pay $5,000 during a surge in use.
Cloudflare sees money.
Cloudflare wants your nodes!