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5/ So here's where the eye is immediately drawn at the server page.

Again, there should be a call to action here -- some direction on how to create an account.

Instead, there's -- what looks to a new user -- a sort of defensiveness about why they haven't created an account yet.

You're told to make an account, but shouldn't that have happened when you clicked the "Create account" button?

As a user, if I haven't created an account, I nevertheless want to know how to create an account.