Elon doesn’t want a “Twitter Alternative”.
He doesn’t even want “Twitter”.
He has very publicly stated he wants to create the West’s version of China’s “WeChat”.
He wants to create a one-stop network of chatting, finance (a’la PayPal), and e-commerce.
All under his “X.com” domain and umbrella that PayPal originally ran under before he sold it to Ebay.
He bought Twitter for the IP and infrastructure.
And he thinks he can turn Twitter into another version of “WeChat”.
He couldn’t do that with Mastodon.