@cwebber I'm not sure where I picked it up but I've started using "user empowerment" more recently as I feel it focuses more directly on addressing the power imbalance in the status quo
users of proprietary software don't necessarily *feel* "unfree" but they can more readily identify the fact that they have been disempowered
(and because "freedom" is teetering on the edge of semantic satiation in a lot of contexts)