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If the goal here is to save time for humans/expense of hiring humans, we'd want to check that the overall effort to fact check synthetic text is lower than the effort of writing + fact checking. I doubt it.

But Gizmodo suggests that the goal is SEO for ad clicks, making this is another clear example of two bad things:

1) The profit motive again distorting information access systems (see @safiyanoble
's _Algorithms of Oppression_)

2) Synthetic text polluting our information ecology.

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