As more and more companies are going woke, more and more people start getting mad at them while still given them money anyway.
The good thing about companies going woke en mass is that it creates unique opportunities for indies to thrive.

Can't trust any of the VPS providers? Make your own VPS provider.
Can't trust any of the game developers? Make your own game dev studio.
Can't trust any of the artwork hosting websites? Make your own artwork hosting website.
Can't trust any of the supermarkets? Grow your own food and make a business out of it.

This is called the free market, anarcho-capitalism, prosperity, and libertarianism (all 4 are synonymous by the way).