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Simple example of what I'm talking about...

Last night Ford tweeted about their 2023 Bronco Sport. As of right now, their Tweet has 36.2K views, but the account has 1.4M followers. 2.5% of their audience saw it.

At the same time, Tesla tweeted about their Model Y. As of now, 24.3M views on their tweet, 18.8M followers. 129% of their audience.

If I was an executive at Ford, I would be *pissed* about this.