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3/ Let's now consider what makes hyperlinking explicitly social.

Virtually every website has a hyperlink. Most of the time, these hyperlinks reference other pages on the site.

But they can do something else: reference pages on OTHER sites.

This is important because visitors to your website don't need to be siloed to your website. They can now become aware of a much wider world of creativity.

Hence why the web was called the World Wide Web.