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@evan I wasn't sure if you meant multiple accounts owned by the same person, or multiple different people with the same name. I answered as per the former-- "content" because that would show me which account(s) of theirs I want to follow, whether it's for their work, personal, an interest/hobby, project(s), etc.

If you mean multiple different people, then I would say verified with the right domain, and if that's not there then number of followers. But I'd still check the content.