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Can some Finn please explain this road sign seen in Kemijärvi earlier?

Is it "you will only hit elk on the roads in half of Finland"? Is there some elk wall across the middle of the country?

EDIT: OK, it's a reindeer herding area

But I have questions!

The antlers on that sign are wrong.

And given I was a LONG way into the area, why do I need the map?