«Still, that’s not to say those shows weren’t valuable, with “Discovery,” “Picard” and “Strange New Worlds” continuing to be big contributors to the service. More importantly, they also drove viewership back to old “Star Trek” shows, generating additional streaming revenue, according to Parrot»

So new shows were so shitty it made people return to classic Star Trek. Paramount is doing to Star Trek what Coca Cola did with New Coke.