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The Guardian not taking any prisoners with this one. :blobcatgiggle:

https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand

> UK companies are performing "yoga-level" stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said.

> Some companies have been accused of “AI washing”, trying to rebrand familiar, often years-old, technologies as “AI”.

> “You can almost hear the eyes roll when you mention the word AI to a reporter”