Electricity-powered heat pumps - which draw air from outside of homes and transfer it into heating - are a key part of Europe’s aims to reduce its reliance on volatile, planet-heating gas. Studies show that this low-carbon technology is up to three times more efficient than gas boilers, and can halve households’ heating bills. This investigation by DeSmog and Politico found Paris-based PR firm Digital Tellers is linked to a web of connected Facebook groups and accounts spreading false claims about the cost, noise and reliability of heat pumps: https://www.desmog.com/2026/04/23/french-pr-executive-behind-facebook-network-spreading-heat-pump-hate/