You don't do a branding reset if you're happy with how your business is going. They know MS Gaming is flailing, but they don't know why. That's scary.
And trying to save costs by telling your most experienced workers to GTFO is... I don't even have words for how bad things have to be for a move like that. Every worker is an investment. You train them, you teach them, and then they train the next generation. Cutting that part of the workforce is a move of desperation.
There's a storm brewing.