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@DataDrivenMD
Actually perhaps the opposite, people should approach social media in the same way they approach the real world.

In the real world one cannot have 2.5M acquaintances, it is proven that we can keep tap on somewhere between 100 to 200 people.

Once we cross that number becomes an asymmetric relationship, an audience of followers.

Audience is not 'social', it is 'broadcasting'.