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I've been saying for years that public health agencies need to work together and hire a big marketing agency to help them develop better communication tools to get messages across to the their various audiences more effectively. I think #environment / #climate agencies need to do the same thing.
Government comms are too unimaginative and rigid. They need to find ways to break out of overly formal ways of communicating information.
Marketing/advertising firms try messages out in focus groups, know how to target messages to different audiences and use #marketing #psychology techniques (yes that's a field of study), know how to use social media effectively, how to counter bad information, etc. They have all sort of interesting tools they work with. https://theconversation.com/climate-misinformation-is-becoming-a-national-security-threat-canada-isnt-ready-for-it-271588