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I feel like political parties would do well to establish what the fuck they think the purpose is of this chaos we call "society" and "the economy". Why are we bothering with any of this in the first place? What's the point? What's the end goal? Why should I participate?

Say it out loud, explicitly and with conviction. Don't use shorthand like "democracy" or "freedom", or metaphor. Spell it out concretely. Tell me why I should care.