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@evan Well-reasoned thread and good points I hadn't. I'm curious what data you have for this last assumption. Two data points indicate the opposite for me. One, that people all over the world cook less at home, ie. buy out more. Second, when it comes to food, we're animals of habit more than anything. Cooking a recipe at home makes it more likely that you'll eat that dish again in the future. Since we're cooking less and less at home, you're likely to eat that dish out.