I tend to agree this is what games and gaming platforms are, with the caveat this isn't always how they're treated. In fact, it's one of my big professional frustrations that they aren't.
But it does seem that the companies that take the steady approach (Valve, Nintendo, Sony) are long term winners, while the ones that take the startup approach (Microsoft, EA, Embracer, Facebook, btw does anyone even remember Zynga?) tend to get themselves in trouble.