Living as a human in this here 21st century is in fact immensely complicated and relentlessly exhausting and most of us want fewer choices, not more. We want to *delegate*, abstract away, and never have to think about it.
Most people only want more choice if (a) it is their area of niche passion and enthusiasm or (b) someone else has made a choice for them that has harmed them.
We don't fix B by overloading everyone with choices, we fix B by building processes and culture to repair harm