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@inthehands

2) reading about the same initiative failing to change the % of women

The thinking here is that a direct manipulation helps us to be more precise about *what* is driving the threat response. E.g., not just "thinking about an initiative for women in STEM" but prompting imagining specific future changes. (by the way we call this theoretical precision; you need to match your measure to your theoretical account of what you're observing as well as possible)