@littlemisssynth examples of vendors that do this:
* oracle provides a free virtualbox, with non-free add-ons as premium - and recently started tightening that up
* gitlab community edition versus enterprise edition (might have changed since, probably hasn't, since i last checked)
* literally every major android vendor
they speak free software language (open washing / ideological subversion) and then push non-free crap.
so we will speak their language, and then push free software ideology.