This Is It was a planned concert residency by American singer Michael Jackson, scheduled to take place at the O2 Arena in London, England, between July 13, 2009, and March 6, 2010. However, the concerts were cancelled following Jackson's death on June 25, 2009, 18 days before the first slated performance.
Jackson announced This Is It at a press conference at the O2 Arena and said it would be his final series of concerts in London. AEG Live, the concert promoters, released a promotional video that used an entire commercial break on ITV, setting an ITV record. Initially, only 10 concerts were announced, but 40 more were added following public demand. Ticket sales broke several records and Jackson's album sales increased following the announcement. More than 1.5 million fans caused two sites offering pre-sale tickets to crash within minutes of going online. In the space of four hours, 750,000 tickets were sold. Two million people tried to buy pre-sale tickets in the space of 18 hours. AEG Live estimated that the first 10 concerts would have earned Jackson approximately £50 million.
In preparation for the concert series, Jackson had...
Sir Joho the Swasselknight
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