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I'm sure other people have noted this but at some point we went from talking about "social network sites" to talking about "social media sites".

At first, the network was the thing that mattered. Then, the media was the thing that mattered.

A quick Google Trends query shows the shift might have happened around 2012:

https://trends.google.com/trends/explore?date=all&geo=US&q=%22social%20network%20site%22,%22social%20media%20site%22&hl=en