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But that's what I mean about Potemkin McRib - a massive investment in keeping a market afloat, for the sake of appearances, completely divorced from anything you'd call an insight, a customer need, anything. Nobody's even hinting that this is going to solve any problem anyone anywhere has. Facebook's not even trying to make that Double-Amputee-Wii-Sports MMO thing work, whatever that was called. OpenAI's doing... shopping bots?

This is hot air inflating a bubble.

It's McRibs being fed to pigs.