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What's holding this back? People who use Mastodon quickly understand the principles of decentralization and server ownership, but to those who's only experience with social media is corporate platforms, the concept is a bit difficult to initially grasp. "It's like email..." sort of works, but by then they have kind of lost interest. Hopefully, this is changing.

We should be promoting the idea of hosting Mastodon to these users with data permanence/ownership as the key feature.

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