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Like it or not “sideloading” is the term for installing apps from outside your platform’s store. Instead of pushing back against an—imo useful—word, I think it’s more productive to be vocally pro-sideloading

❌ “We don’t believe in sideloading”. Confusing. Not sure if I can install apps from outside the store or not

✅ “Sideloading and Alt Stores are important, supported experiences”. Clear opposition stance. Describes an ideology and a feature
https://mastodon.social/@Gargron/115093185284473606