Ben Werdmuller@evan My take: it looks a little like classic disruption. Podcasts were too niche for big tech companies to consider as a big enough market (see the failure of Odeo), which allowed hobbyist ecosystems to thrive. Then Carplay was released, making in-transit listening easier, and Serial became the first big podcast hit that year. People finally took notice. But by then the ecosystem had been established.
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