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"My starting point was an article that appeared in an American weekly in 1954. It explained that the development of US production capacity required consumption to grow by at least 50% over the next eight years, but that people were unable to define what their additional 50% of #consumption would be made of. It was up to the #advertising and #marketing experts to arouse new needs, desires and fantasies in consumers, to load even the most trivial goods with symbols that would increase demand for them. #Capitalism needed people to have greater needs."
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André #Gorz in "Ecologica" #consumerism #quotes #quote
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in #French: https://infosec.exchange/@estelle/110555204348886313