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Imagine the possibilities:

"Our food has all gone off because a hacker got into our fridge and is demanding a bitcoin payment if we want it to be cold again."

Nope.

"Sorry, the OTA firmware update has failed and your fridge is now bricked. As we've stopped supporting that model, here's a referral code to buy a new one with 1% discount."

Nope.

"Oh you want ice? Temperatures 0 degrees and below are now part of our monthly Refrigerator Premium package. For only $29.99/month you too can make ice in the comfort of your own home."

NOPE.

"The internet is so slow, anyone know why the fridge is uploading a 3TB file again? It's the third time this week."

NOOOOPE.