Sam Sethi :pc2red: ⁂4/4 - TrueFans ActivityStreams measure user attention both quality and quantity. i.e Listen Time, Percent Completed and Value Paid.
The DOWNLOAD as a metric of success is now irrelevant. A download does not equal a listen. But equally 1 second of audio playback as measured by Apple, Spotify and YouTube does not equal a listen either.
Creators/Advertisers want to know who listened to their podcast/advert and for how long. Time listened and Percent Completed.
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