McDonalds Australia have accelerated making an identity distinct from the US parent company McDonalds.
"McDonalds" doesn't appear on any packaging or in-store display. Even their website is now avoiding "McDonalds" and using "Maccas".
McDonalds Australia have accelerated making an identity distinct from the US parent company McDonalds.
"McDonalds" doesn't appear on any packaging or in-store display. Even their website is now avoiding "McDonalds" and using "Maccas".
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