:afire: palingenetic man :afire:Last week, we sparked a stir within the financial community when we were the first to show, clearly and without doubt, that contrary to months of false narratives by the liberal "expert" class, the costs of Trump's tariffs are actually not borne by either US companies or US consumers, but rather by the exporting nation and its manufacturers. In this particular case, we showed that Japan's passenger car export prices to North America had plunged since Liberation Day, making it abundantly clear that it was indeed the Toyotas and Nissans of the world that were footing the bill of those extra $20 billion or so in month tariff revenues generated by the Trump admin.
We were referencing Japan’s May trade data, which showed that car exports to the US declined 24.7% by value in May, but only 3.9% by volume, as Japanese carmakers took a big hit to their profits by slashing prices to maintain shipments and market share.
[...] This morning, none other than Japan's Nikkei, admitted that for the past three months it was none other than Japan's car industry that had been footing all the tariff-related costs following Trump's Liberation Day announcement.
According to the Nikkei, "Japanese automakers kept prices unchanged at first after the tariffs were imposed." It then goes on to state what our readers already knew, namely that "the unit price of Japanese automobile exports to the U.S. in May fell about 20% on the year, according to Japan's Ministry of Finance, indicating that Japanese automakers have been trying to absorb the cost of tariffs."
One correction to the esteemed Japanese media outlet: not "trying", but succeeding, simply because automakers have had no choice: sure, they could have hiked prices long ago but the outcome would be a collapse in demand for Japanese cars, with market share taken over by domestic producers and other, cheaper, foreign automakers.
All of this is taking place as trade talk negotiations between the US and Japan are going nowhere, and in fact, Tokyo had gotten so emboldened by the theatrical standoff between Washington and Beijing, it thought it could get away with simply demanding away US tariffs. As a result, despite weeks of negotiation, the US-Japan teams have gotten nowhere with just one week left to go until the July 9 deadline, which is why Trump lashed out - in a very polite fashion - at the "spoiled" mercantilist Japan, which refuses to make any compromises.
“We dealt with Japan. I’m not sure if we’re going to make a deal. I doubt it with Japan — they’re very tough. You have to understand, they’re spoiled. I love Japan. I really like the new prime minister, too. Abe was one of my closest friends, as you know,” Trump said on Tuesday, referring to former Japanese prime minister Shinzo Abe who died in a 2022 assassination, explaining why there likely won't be a trade deal with Japan.
Trump noted this week that Japan has a rice crisis that has elevated prices, arguing the country should turn to the U.S. for rice.
“But they and others are so spoiled from having ripped us off for 30, 40 years that it’s really hard for them to make a deal. You know, it’s very hard. As an example with Japan, they won’t take rice, and yet they desperately need rice,” he said. “They won’t take any cars, but they’ll sell millions. So, we told them, ‘Sorry you can’t do that.’”
The president said Japan will likely get a letter that would set the tariff rate ahead of the July 8 expiration of the 90-day pause on country-specific tariffs. Trump has said he will send letters soon to trading partners who haven’t struck deals.
“So what I’m going to do is I’ll write them a letter, say, ‘We thank you very much. We know you can’t do the kind of things that we need, and therefore you’ll pay a 30 percent, 35 percent or whatever the numbers that we determine,’” he said. “Because we also have a very big trade deficit with Japan, as you know and it’s very unfair to the American people.”
In other words, Trump has effectively assured Japan would be hit with across-the-board tariffs of up to 35% on its exports to the US, beyond the 24% penciled in on July 9.
In response, Japan prime minister Ishiba said that American cars "are a tough sell in Japan" adding that his government needs to discuss with the US how to boost car imports from America.
“We can’t sell left-hand drive, huge, fuel-inefficient cars made in the US,” Ishiba said Wednesday, and he probably wasn't wrong. [even ZH refrains from sarcasm] “We’ll discuss with the US how to produce better products and bring them into Japan, while considering Japan’s safety.”
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