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"Federating #Ghost means publishers no longer have to choose between owning their work and reaching an audience. You post once, on your own domain, and it travels everywhere.
While centralized networks are coming apart as battles rage between the most powerful people on earth who own them, #thefediverse represents an #alternative path.
It's an answer to the question: What if nobody owned this? The same question that #TimBernersLee posed to the world, 35 years ago."

https://activitypub.ghost.org/ramping-up-for-expansion/