For folks bullish on Mastodon: this is a moment, as an incredible influx of users of varying levels of interest and sophistication arrives, to take community concerns and wants and needs seriously—to disentangle core commitments around decentralization and governance from unrigorous design decisions that make the user experience harder than it needs to be. A proprietary alternative will arise soon enough, and Mastodon needs to be good enough for regular people to use it if it is to be durable.