Remember when the idea of “win win” came along? Hoping to reduce, resolve & head off all types of conflicts, the idea was to develop outcomes that would be good for all parties. As a consequence, expectations that “the other side” would be willing to negotiate a mutually beneficial outcome grew.
But some people, bullies, mostly men with fragile egos, only feel like they’ve “won”, if someone else loses. And the worse the loss of their opponent, the more crushing the defeat, the better they feel.
This is the attitude that explains Trump, Putin, Netanyahu & countless other men at all levels of society, in politics, business, sport and, in personal relationships.