Musk bought Twitter "to protect freedom of speech," reactivates someone who incited violence, and bans journalists who are critical of him.
Stating the obvious, but:
1. "Freedom of speech" is a concept that applies to the government's action
2. Not all speech are protected: e.g., violence-inciting words are not protected
3. A private business can kick out unwanted clients, but singing "freedom of speech" & banning journalists--it's basically fraudulent advertisement