Conversation

Notices

1. Embed this notice
   Kris Nóva (nova@hachyderm.io)'s status on Thursday, 08-Dec-2022 06:52:19 JST Kris Nóva

   How numb are we to product marketing at this point?

   • Embed this notice
     Fridley (fridley@hachyderm.io)'s status on Thursday, 08-Dec-2022 06:52:40 JST Fridley

     in reply to

     @nova sadly not as numb as we think we are.

   • Embed this notice
     Rachel Anne Williams (she/her) (rachelwilliams@hachyderm.io)'s status on Thursday, 08-Dec-2022 06:55:46 JST Rachel Anne Williams (she/her)

     in reply to

     @nova even if we are numb at the level of consciousness, marketers are hoping to tap into unconscious brand associations, which exist and operate effectively regardless of conscious-level attitudes. This is essentially how brands like Coke work and why their marketing is never about the benefits of the product itself, but the development of unconscious associations triggering happy-circuits in the brain.

   • Embed this notice
     paigerduty (paigerduty@hachyderm.io)'s status on Thursday, 08-Dec-2022 06:56:58 JST paigerduty

     in reply to

     @nova depends on the product...

     I am very responsive to fiber art marketing and *much* less so to tech platforms

   • Embed this notice
     Taylor Barnett-Torabi (taylor_atx@hachyderm.io)'s status on Thursday, 08-Dec-2022 07:03:11 JST Taylor Barnett-Torabi

     in reply to

     @nova *bad product marketing

   • Embed this notice
     Harald (oliof@hachyderm.io)'s status on Thursday, 08-Dec-2022 07:07:58 JST Harald

     in reply to

     @nova I am pewtty numb to prodict marketing. Since 2017 I tell companies "I've seen your website and your whitepaper, please come by and tell us how to tackle prpblem X with your product" and nine time out if ten, I get interpretive dance renditions of the whitepaper. I think its even worse because they dont want to talk pricing until they think youre convinced you need their stuff, and its all per node/GB/Core sliced subscription models....

   • Embed this notice
     vince (papayaga@hachyderm.io)'s status on Thursday, 08-Dec-2022 07:08:26 JST vince

     in reply to

     @nova i'm exhausted, and i work as a developer in *aaS marketing orgs.

   • Embed this notice
     Rachel Luxemburg 🪬 (rlux@hachyderm.io)'s status on Thursday, 08-Dec-2022 07:15:41 JST Rachel Luxemburg 🪬

     in reply to

     @nova depends on the product

   • Embed this notice
     Trevor Bramble (trevorbramble@hachyderm.io)'s status on Thursday, 08-Dec-2022 08:35:56 JST Trevor Bramble

     in reply to

     @nova Fatigued to the point of resentment

   • Embed this notice
     Grunk (grunk@hachyderm.io)'s status on Thursday, 08-Dec-2022 11:02:07 JST Grunk

     in reply to

     @nova maybe "trained" is a better word? https://youtu.be/Li2m3rvsO0I

   • Embed this notice
     Kashif Shah (kashif@hachyderm.io)'s status on Friday, 09-Dec-2022 08:21:55 JST Kashif Shah

     in reply to

     @nova having worked in the marketing industry for much of my career in development, I’m frostbitten.
     More seriously: tasteful and informative product marketing is usually a win, when the products are socially inclusive by nature or, at a minimum, are not geared towards reinforcing privelege at the expense of marginalized communities.
     (e.g., marketing products like Tony’s Chocaloney cp. products like Gucci)

   • Embed this notice
     Jess (sjb@hachyderm.io)'s status on Friday, 09-Dec-2022 22:52:46 JST Jess

     in reply to

     @nova I used to work for a leading MarTech company and it always surprised me how much emphasis and finding big brands (commercial product goods) and big tech cared about surfacing ads. They have an almost creepy devotion to it. It makes me wonder if they are effective, but maybe not as effective on people like us.