Absolutely fascinating article...
(which is unusual for BBC!)
Trump is most likely not posting anything on Twitter because... it would wreck the value of Truth Social, which is all about his personal brand.
If he goes back to posting on Twitter, what's the value in Truth Social? The company value would plummet.
Furthermore, Truth Social is going through a merger deal worth billions. So Trump is just stuck.
Full article --> https://www.bbc.co.uk/news/technology-63725948