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1. Embed this notice
   Sam :mammoth: (nead@social.vivaldi.net)'s status on Wednesday, 08-Jul-2026 12:42:32 JST Sam :mammoth:

   in reply to

   • Jeff Jarvis

   @jeffjarvis
   Video 'shorts' (i.e., Instagram, TikTok) have now conditioned people to click/scroll to the next morsel after 15-30 seconds. In fact it auto plays the next tidbit, no user interaction needed.

   It's no longer the old increased frame rate of TV commercials designed to captivate us; today this minimalist format has become the `standard metric for all communication`.

   Knock-Knock. Your attention span has atrophied.

   Consider this: if you stayed with me long enough to read this reply, you are an anomaly.

   • Embed this notice
     Jeff Jarvis (jeffjarvis@mastodon.social)'s status on Wednesday, 08-Jul-2026 12:42:33 JST Jeff Jarvis

     Oh, how often we have seen flopped attempts to adapt magazine content to TV. I remember a dancing chorus in a People special singing the words "Lech Walesa!"
     Netflix dabbles in shorter video content with its new set of publisher deals with Variety, others
     https://techcrunch.com/2026/07/07/netflix-dabbles-in-shorter-video-content-with-its-new-set-of-publisher-deals-with-variety-others/

     Steve's Place repeated this.