I'm leaning towards the idea that there is no such thing as "cancel culture".
A lot of influencers or people with a platform who were supposedly "cancelled" are often co-opted by the same insidious groups with deep-pocket funding from the fossil fuel industry, tech-oligarchs, TERFs, the manosphere, white-supremacists, etc- they are simply embraced by useful idiots and shifted into the alt-right pipeline, next to the more extremist and violent factions.
The likes of Joe Rogan and Russel Brand claim they were "cancelled" by the mainstream and yet they're making more money now by spouting right-wing talking points, pandering to rich donors by giving airtime to the most selfish and toxic people who call anyone who isn't part of their cult a "communist".
That's hardly getting cancelled. It's a rebrand with a paycheck.