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Casey Newton (caseynewton@mastodon.social)'s status on Wednesday, 23-Jul-2025 09:29:29 JST Casey Newton

A new Pew study offers data to back up what we have suspected for a while now: AI answers are draining all the traffic out of the web https://www.platformer.news/google-ai-overviews-pew-research/?ref=platformer-newsletter
In conversation about a year ago from mastodon.social permalink
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1. When users did not see an AI overview, the authors write, they clicked on links 15 percent of the time. When they did see one, that number fell nearly by half, to 8 percent. The study also found that people are likelier to stop browsing after encountering an AI overview, suggesting that the overview has satisfied their curiosity. Researchers saw that outcome 26 percent of the time when AI overviews were displayed, up from 16 percent when they were not.
  https://files.mastodon.social/media_attachments/files/114/899/702/736/521/028/original/fd363793ae24c776.png
2. Domain not in remote thumbnail source whitelist: www.platformer.news
  
  The Google study that told us what we already suspected
  
  from @CaseyNewton
  
  When users see AI overviews, clicks fall in half. How does the web survive?

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