Conversation

tl;dr: US consumers won’t pay more for an identical product if it were manufactured in the US.

A small business owner selling fancy shower heads with built-in filters tried making his product entirely in the US, which ended up costing him 3× as much in materials and labor. He passed the cost to the buyer and gave customers the option to purchase a US-made version ($240) or a Chinese/Vietnamese-made one ($130), with a short explanation of why the difference matters.

The result? Out of 25,650 visitors, 584 bought the Asian-made version, and ZERO bought the US-made one.

The data doesn’t lie: the fact that something is US-made *alone* will not convince people to pay more money. The corollary I gather is that there has to be *something more* that differentiates the US variant to “justify” the price increase.

#data #manufacturing #madeInUSA

https://www.businessinsider.com/afina-shower-head-founder-tests-paying-more-american-made-2025-5