I think when my best friend and I first used the word ‘enshittification’ to talk about the trends of technology in 2005-2006, I think we assumed that the people enshittifying it would be better at their jobs.
Not ruthless, calculated change. Just clueless project managers in CEO roles poorly managing everything while ‘maximising’ profit. However even the maximising profit part isn’t working.
Rinsing investors is what’s happening, while gaslighting everyone else.
This isn’t the technological dystopia I was promised.