Conversation

"Despite the fact that generative AI has been a destructive force against their businesses, their industry, and the truth more broadly, media executives still see AI as a business opportunity and a shiny object that they can tell investors and their staffs that they are very bullish on," writes @jasonkoebler for @404mediaco. He describes why this pivot to AI won't work — and why media organizations should be focusing on human work and building real relationships with their audiences. "There is no reason for an individual journalist or an individual media company to make the fast food of the internet. It’s already being made, by spammers and the AI companies themselves. It is impossible to make it cheaper or better than them, because it is what they exist to do. The actual pivot that is needed is one to humanity. Media companies need to let their journalists be human. And they need to prove why they’re worth reading with every article they do."

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#Media #Journalism #AI #ArtificialIntelligence #Technology #MediaIndustry