Any time I hear anyone say 'content' or 'consume' when they're talking about looking at art or listening to music or watching a film, I instantly tune out and have no interest in what they have to say. When people think of things in those terms, it's gross and I'm out. Don't do that. Don't call it 'consuming' 'content'. Don't use that phony, bullshit lingo. Call it what it is-- art, music, or film and that you're viewing it, or listening to it, or watching it. Be a human. Not a corporation.