Conversation

Talking with some dudes in one of my online hobby forums, we got into a discussion about how so many personal care products are aggressively gendered and branded as FOR MANLY MEN, from soap to deodorants to accessories.

It took a bit for the light in my brain to go on and realize that capitalism is doing to men what it’s been doing to women for over a century: inventing new gendered needs and insecurities, then being like “no worries, we have a product to fix that.”

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