This is, in a roundabout way, just more corporate AI marketing/propaganda.
Programs can't want things or feel things or care about things, they can only produce sequences of words that - coincidentally - convince you they might, fundamentally with permutations of human-created text.
Anyone trying to convince you to anthropomorphize them (hi anthropic) either knows full well they're lying to you, or have been lying to themselves.
P.S. Journalists wtf are you doing printing proxy slop.