There is, I strongly suspect, a largely unspoken and uninterrogated neoliberal management philosophy in the world that's much the same shape as the Calfornia mindset, that on one hand believes that the rise of hard right is about messaging - not about having and implementing effective policy - and on the other, the idea that making complex things simpler, or at least easier to describe, is the same as making them better.
Both are fundamentally destructive processes.